This year’s IAITAM is back in-person kicking-off a Woodstock theme on May 17-19 at Las Vegas, Nevada. Participants are excited to break-out their bell-bottoms, peace signs and jean jackets to celebrate the event as they enjoy a lot of learning and networking with peers around the globe after two years of doing it virtually and online.Join us on Linda Cole’s presentation!


Session Title: Navigating the SAM Landscape in a Post-Pandemic Work Environment


The global pandemic has permanently altered the work environment of many companies worldwide. Although restrictions have been lifted in many places, most employees are choosing to still work from home at least some of the time. This new workforce dynamic is bringing new challenges in software license management and usage optimization for many companies. Vendors are also continuously introducing new licensing methods, which adds even more complexity.

In this session, we will discuss strategies in effectively tracking your software assets — wherever they are — and staying on top of your SAM initiatives in this “new normal”.

Register Today to save your seat!


Linda M. Cole is a Business Solutions Consultant at Open iT, Inc. She has been in the IT industry for over 30 years in many capacities including General Manager, Branch Manager and others giving her P&L responsibility and experience with challenges across many departments that her clients may face. Her industry experience also includes virtualization, cloud adoption and IT infrastructure management.

Linda has been consulting clients for the past 6 years at Open iT on the benefits of software usage metering and how to utilize the various data points to optimize licensing.  Her experience and expertise have helped her clients save millions of dollars on software licensing.  These strategies include how to utilize process, work-flow and technology to solve business problems in a cost-effective way.

Linda is a high-energy seasoned speaker and keeps her talks interactive with the audience.