Beyond the Dashboard: Bringing Engineering Software Usage into ServiceNow SAM Pro

Team monitoring real-time data dashboards on multiple screens in a modern operations center
Principaux enseignements
  • ServiceNow SAM Pro tells you what is owned, discovered and installed. Usage tells you what is actually needed.
  • Engineering software is licensed below the product level, by features, modules, bundles and tokens, so product-level reporting hides the real cost drivers.
  • Putting usage data into ServiceNow changes who can act on it. Procurement, contracts, ITAM and executives use the same data without opening a specialist license-management tool.

ServiceNow SAM Pro tells you what's owned and installed. It doesn't tell you what's actually used — and for engineering software, that gap decides the renewal.

ServiceNow SAM Pro tells you what they own and what discovery finds. Engineering software needs one more answer: what people actually use. A license checkout isn’t the same as productive use. Open iT adds the engineering usage layer, users, features, concurrency, denials and active-versus-idle behavior, and brings it into ServiceNow beside the entitlement and cost data already there.

What SAM Pro answers, and what it doesn’t

Every engineering and specialty software renewal comes down to two questions.

What do we own, and what’s installed? SAM Pro answers that one, and it answers it well. Discovery, normalization, reconciliation against the entitlement records: that’s the job, and it’s hard work.

Who actually used it, how often, and how much value did it deliver? An entitlement record was never built to answer that. Compliance tells you what you have. Usage tells you what you need.

The renewal itself is negotiated against a seat count, and one of two parties brings that number to the table. If an organization does not have independent usage data, renewal decisions are often based on contract quantities, historical purchases, or vendor recommendations rather than measured demand.

Installed is not the same as used

A CMDB can tell you Petrel is installed. It needs a separate data source to tell you whether anyone worked in it last quarter.

A license checkout gets you closer, but even that can overstate reality. An engineer who opens an application at nine and leaves it running through a meeting, lunch and a site visit has consumed a license all day and used it for twenty minutes. Multiply that behavior across a floating pool and apparent demand can look significantly higher than productive use.

A license checked out for eight hours contained twenty minutes of active use.
A license checked out for eight hours contained twenty minutes of active use.

Real usage starts when you separate elapsed license time from active application time. Open iT calls the second number True Active Usage, and the two measurements come from different places.

What you want to knowWhere it’s measured
Checkouts, returns, denials, concurrencyThe license server
Active versus idle behavior inside the sessionAt the workstation

Keep the two as separate fields. Consumption comes from the license server. Behavior comes from the workstation. See Level 2 collector metrics and the Work Ratio report.

Engineering software doesn’t fit one product line

Engineering applications are usually licensed by feature, by module, by bundle, by token, and often by some combination that changed at the last renewal. One commercial product can hide dozens of distinct usage patterns underneath it.

At the license-manager level, products are often represented by individual licensed features, modules or components, and a single application session may require several of them. A session doesn’t necessarily hold all of them from start to finish either. One engineer opens the base module and nothing else. Another pulls in two solvers for twenty minutes, then a third runs the whole bundle all afternoon. Same product name on the entitlement record, three different sets of features actually checked out, three different costs. That is what dozens of usage patterns under one product looks like on a license server.

Three sessions of the same product check out three different sets of features at three different costs.
Three sessions of the same product check out three different sets of features at three different costs.

The relationship runs both ways. A single product covers many features, and a single feature can appear in more than one product, priced differently in each. This creates a many-to-many relationship that is difficult to represent through product-level asset records alone.

One product maps to many features and one feature maps to several products, which a single row per product cannot hold.
One product maps to many features and one feature maps to several products, which a single row per product cannot hold.

So the report says the organization owns the product and uses the product. Both statements are true and neither is useful. What drives the cost sits one level down, in features nobody is reporting on.

Open iT maps feature consumption back to the products those features belong to, against a catalog maintained centrally rather than rebuilt per report. One line in the asset record comes back out as the features people opened.

That translation is the work. Metering a license server is common. Turning feature-level consumption into a commercial product context that procurement can act on is not. See feature-to-feature-set mapping.

A concurrent license is not a desktop install

Concurrent licenses live on license servers. They’re checked out, returned, denied and shared between users, sometimes across several servers and more than one time zone for the same application.

Install-based can see the organization installed something, but it can’t see how many people shared the pool on Tuesday, or who was turned away when the pool ran out of licenses.

Data sourceWhat it tells youWhat Open iT and ServiceNow provide together
Install discoveryThe software is present on a machineWhether anyone opened it
Entitlement and contract recordsWhat was bought, and what it costWhether any of it was needed
License serverWhich features were checked out, when and by whom, plus denials and peak concurrencyWhether the session was doing any work
WorkstationActive and idle time inside the sessionWhat the enterprise is entitled to
Two of the four data sources behind an engineering license decision come from outside the platform.
Two of the four data sources behind an engineering license decision come from outside the platform.

Open iT reads from more than 90 supported license managers, including FlexNet, DSLS, RLM, OLicense and IBM LUM.

Two of the rows in that table decide whether the organization can judge the portfolio at all. The license server tells you what was consumed: which features went out, when, to whom, where concurrency peaked and where denials happened. The workstation tells you what actually happened during that consumption.

Neither answers the portfolio question alone. Consumption on its own reads as demand, but that doesn’t automatically translate into usage as some of the checked-out engineering software may sit idle on the workstation because of a meeting or lunch, or a school-run errand. In other words, behavior on its own has nothing to size against.

Empowered with both data streams, the question stops being how many licenses were checked out and becomes how many were doing work. Renew, cut, reclaim or buy: every decision downstream turns on which of those two numbers the enterprise is holding. See supported license managers.

Put the data in ServiceNow and different people start using it

The biggest benefit is not another dashboard. It is a different audience.

In-house, it usually goes like this: a licensing specialist builds a monthly workbook. It’s good work. Two colleagues read it. Procurement opens it about a fortnight before a renewal, or doesn’t. Contracts management has never opened it, and neither has anyone above them, because nobody told them the workbook exists.

Those same people are in ServiceNow before their first coffee.

Once engineering usage sits there too, the data moves from specialist analysis into business decisions. A contracts manager can act on it without learning a new tool or asking anyone for an export. Nothing about the report improved. The readership did.

The Engineering License Overview dashboard in ServiceNow Software Asset Workspace, showing spend, denials and utilization for engineering applications.
The Engineering License Overview dashboard in ServiceNow Software Asset Workspace. Source: docs.openit.com

Three workflows that get better when usage sits beside the asset record

Vulnerability response. The Log4j pattern, and it recurs every few months under a different name. Identify the affected applications, find the owner, contact the vendor, notify the users. That last step needs a current view of who actually uses the application. Install counts will warn people who haven’t opened it in a year and miss the contractor who uses it daily.

Support load. Support teams can compare ticket volumes against real user populations rather than install counts. The answer is rarely the one the team expects. Tickets clustered among new or occasional users point at training, not at the software.

Renewal. Procurement walks in with evidence rather than an opinion: utilization, demand, and the named people behind both. Wherever in the world those users sit, procurement can reach them and ask what the seat is for.

Usage turns an asset record into a decision record.

What Open iT adds

Open iT does not replace SAM Pro. ServiceNow remains the system for software asset lifecycle, entitlements, contracts, cost and governance.

Open iT adds specialized engineering-software intelligence: license-server consumption, True Active Usage, denials, concurrency, centralized monitoring and optimization capabilities. LicenseAnalyzer™ collects that information and delivers the relevant usage data into ServiceNow alongside the commercial records already there.

ServiceNow's own summary of the split: Open iT captures engineering usage depth, ServiceNow turns it into governed SAM action.

Better together: usage depth meets governed SAM action

Open iT captures the engineering-license detail. ServiceNow connects it with entitlements, contracts, spend and workflows.

The value is in bringing them together.

Going to Nexus for Asset Management?

If your organization runs engineering software, the question is no longer only what you own. It is what people actually use — and whether the licenses you’re paying for are doing productive work.

See how Open iT brings engineering-license intelligence into ServiceNow SAM Pro.


Going to Nexus for Asset Management? Meet Open iT there.

Istvan Fekete is a consultant at Open iT. He leads the content team and specializes in AEO/GEO making a brand's expertise visible in AI-generated answers across ChatGPT, Perplexity, Claude and Gemini. Istvan has been involved in content marketing for over 15 years.

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