IAITAM ACE 2025
Open iT at IAITAM ACE 2025: Smarter Software Asset Management Starts Here
Rising software costs and complex licensing models continue to strain IT budgets, making it harder to balance innovation with cost control. Join Open iT at IAITAM ACE 2025, April 22–24, at The M Resort Spa and Casino, Las Vegas, and discover how data-driven insights can transform your SAM strategy.
Open iT empowers organizations to optimize software investments by delivering granular license utilization analytics. Move beyond basic check-in/check-out tracking with True Active Usage, which analyzes CPU load, keyboard, mouse, and I/O activity. This approach reveals underutilized licenses, encourages smarter end-user behavior, and automates harvesting to prevent waste. AI-powered SAM solutions further enhance decision-making by analyzing historical usage patterns, improving forecasting, and aligning renewals with actual needs.
Linda Cole, IAITAM speaker since 2015, will share practical insights drawn from decades of experience in complex IT environments. Her expertise helps organizations streamline operations, control costs, and achieve sustainable software management practices.
David Boyle, an experienced leader in IT asset management, brings over 25 years of expertise in global product management and geoscience within the Oil & Gas industry. Having held leadership roles at ConocoPhillips and bp, he specializes in transforming data into strategic insights that drive informed decision-making.
Visit Open iT at Booth #42 and connect with our experts to explore how smarter software management can drive efficiency and value across your organization.
Let’s build a future-ready ITAM strategy—together.
Booth Location
We’ll be at Booth #42—drop by to see our latest offerings and meet the team.
It’s a great chance to connect, learn more about our solutions, and explore how we can help you achieve your goals. Hope to see you there!
Leveraging License Utilization Analytics to Cut Recurring Software Spend
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Presenter
Organizations often renew software licenses without fully understanding their actual usage. This session explores how license utilization analytics can provide data-driven insights to identify inefficiencies, optimize spending, and maximize the value of existing software investments.
Key Takeaways
- Eliminate Unnecessary Renewals – Ensure software purchases align with actual usage.
- Maximize Software Investment Value – Optimize spending by leveraging real-time insights.
- Prevent License Waste – Reduce costs by stopping payments for unused licenses.
Optimizing Software Asset Management with AI and Machine Learning
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Presenter
AI and Machine Learning are transforming Software Asset Management (SAM) by enabling intelligent automation and predictive insights. This session explores how AI-powered analysis can detect underutilized licenses, forecast software demand, and optimize budgeting decisions for improved asset management.
Key Takeaways
- Detect & Reallocate Underused Licenses – Use AI to identify optimization opportunities.
- Enhance Budgeting & Forecasting – Leverage machine learning for smarter financial planning.
- Streamline IT Asset Management – Automate compliance and reduce manual workload.
True Active Usage – Optimizing Consumption-Based Licensing
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Presenter
With software vendors increasingly shifting to consumption-based licensing, organizations need a strategic approach to ensure they only pay for what they truly use. This session explores true active usage as a solution to overcome the challenges of consumption-based models and improve licensing transparency.
Key Takeaways
- Understand Consumption-Based Licensing – Learn how these models impact software costs.
- Improve Visibility into Active Usage – Leverage insights to align spending with actual needs.
- Optimize Software Cost Management – Ensure cost-effective and efficient software license allocation.
Talk to Us
David Boyle
Partnership Manager
Linda Cole
Sr. Solutions Architect
Alan Brudno
Account Executive
Brandi Boyd
Project Manager
